MISSION STATEMENT

Inspirational Music to brighten your life and enliven your soul. We are a trans-denominational music company. We embrace all spiritual ideas but promote no religious theology. Our Inspirational music spans all cultures, religions and people.  We believe that all people have inside of themselves truth, life, love, spirit, soul. And so we serve all mankind. And how? With simple “feel good” music.  A love song can be an Inspirational song: “I got up this morning and I feel good” is an Inspirational lyric. We have no doctrine to preach, no mission to serve except to offer positive value in our music and lyrics. “I have seen Him in the watch fires Of a hundred circling camps” * It is our mission only to be a gathering of light. *from "Battle Hymn of the Republic" Lyrics by Julia Ward Howe

WATCHFIRE MUSIC'S MANAGEMENT TEAM
In 2006, three executives from music, communication and advertising founded Watchfire Music: Peter Link, Link Recording Studios, James Birch, Hardwood Productions, and Hugh Duncan, Duncan & Associates Advertising. Each partner has more than 25 years of experience in his field of expertise.

Peter Link - Creative Director, Watchfire Music is best known for his work as a composer and music producer in NYC. His work on and off Broadway earned him a wall of awards including a Gold Record, a Drama Desk Award, several Tony Nominations, and a stint in NY Public Theater as Joe Papp's resident composer. For two decades Link Recording Studio has been the musician's choice in NYC for recording and mixing independent music productions. In addition to Peter's ten albums licensed to Watchfire Music, he has more than 1,000 inspirational songs in his publishing catalogue available for future WM content.

James Birch - President, Watchfire Music is the Owner and Executive Producer of Hardwood Productions in Santa Monica, CA specializing in video-based communication. For the last ten years, Jim has worked with national advertising agencies to create TV programming built around musical properties such as the New Orleans Jazz Festival, Guitar Magic with BB King and a classic car DVD collection featuring music from the Rhino music catalogue. Jim is responsible for the day-to-day operations of Watchfire Music to coordinate Internet marketing, music production and artist-licensing activities. Jim has a BA from Occidental College and an MBA from Harvard Business School.

Hugh Duncan - Chairman, Watchfire Music is the CEO of his own advertising agency, Duncan Associates in Brentwood, CA. For ten years the agency has handled Albertsons' national advertising account with approximately 0 million in annual media billings. Hugh was formerly President of Foote Cone & Belding in Los Angeles with annual billings of 0 million. After receiving his BA at Yale and his MBA from Columbia, Hugh earned his marketing stripes as Senior Brand Manager of Carnation in charge of new product introductions. Hugh brings a lifetime of marketing expertise to help shape and direct Watchfire's launch.